This Privacy Policy describes how Odoo Consulting Group, S.L. processes the personal data of users of the website www.axels.pro, of the Axels mobile app (iOS and Android) and of those who request information about or contract Axels services, in accordance with Regulation (EU) 2016/679 (GDPR) and Spanish Organic Law 3/2018 (LOPDGDD).
1. Data controller
Controller: Odoo Consulting Group, S.L.
Tax ID (NIF/CIF): B-09815937.
Address: Carretera de Villaverde a Vallecas 265, 1ª planta izquierda, oficina 6, 28021 Madrid (Spain).
Privacy contact: privacidad@axels.pro.
2. What data do we process?
- Contact details you provide us in the forms (call request, demo, newsletter): name, company, email address, phone number, and the content of your message or enquiry.
- Data from your interaction with our digital employees when you request a call or demonstration: recording and/or transcript of the conversation and the data you provide during it.
- Browsing data obtained through cookies and similar technologies (see Cookie Policy), processed in pseudonymized form.
2.1. Data collected by the mobile app
The Axels app is a work tool for users whose account has already been created by their organization; it has no public sign-up. It collects the following, always linked to your account:
| Data | How it is collected | What it is used for |
|---|---|---|
| Name, email address and organization | From the account created by your organization, or from the identity provider when you sign in with Apple, Google or Microsoft | Authenticating you and giving context to your conversations |
| Chat messages you write | You type them in the app | So your digital team can reply and carry out what you ask |
| Voice notes | Recorded with the microphone, only when you press the record button | Transcribing them to text so they can be handled as any other message |
| Images and file attachments | You pick them from your gallery or camera | So your digital team can read them and work on them |
| Device identifier for notifications | Issued by Apple (APNs) or Google (FCM) when the app is installed | Sending you business alerts and pending approvals. Never advertising |
| Usage events (screens viewed, sessions) | Generated by the app as you use it | Internal usage statistics and support. Not shared with third parties |
The app does not read your phone contacts, does not access your location, includes no third-party advertising or analytics SDKs, and does not track you across other companies' apps or websites.
3. For what purpose?
- To handle your request for a call, demonstration, or information, and to get in touch with you.
- To manage the commercial relationship and, where applicable, the delivery of the contracted service.
- To send you commercial communications about Axels, only if you have given us your consent.
- To maintain the security of the Website and produce aggregated usage statistics to improve the service.
4. Legal basis
- Your consent (art. 6.1.a GDPR), when you submit a form or accept analytics cookies. You may withdraw it at any time.
- The application of pre-contractual measures and the performance of the contract (art. 6.1.b) when you request a demo or contract the service.
- Legitimate interest (art. 6.1.f) in managing the commercial relationship and in the security of our systems.
5. Artificial intelligence and digital employees
Axels delivers its services through digital employees based on artificial intelligence. When you request a call or interact with one of them by voice or messaging, you are communicating with an automated system, not with a natural person, unless you are explicitly transferred to a human agent.
In accordance with article 22 of the GDPR and European artificial intelligence regulation, we inform you of this transparently. Decisions with significant effects always have human oversight; we do not make decisions based solely on automated processing that produce legal effects concerning you without your knowledge.
5.1. AI providers that receive your content
The language and voice models that power the digital employees are provided by third parties. This means that, in order to deliver the service, the content of your conversations leaves our servers and is sent to the following providers:
| Provider | What it receives | Location |
|---|---|---|
| Anthropic, PBC (Claude models) | Your messages, any attachments you send, your name and organization as context, and the business data needed to handle your request | USA |
| OpenAI, L.L.C. | The same, when your organization has this provider configured as its alternative model | USA |
| ElevenLabs Inc. | The audio of your voice notes (to transcribe it) and the text of replies (to read them aloud) | USA |
We have signed art. 28 GDPR data processing agreements and Standard Contractual Clauses for international transfers with all of them, so they provide a level of protection equivalent to that required within the European Economic Area. None of them uses your content to train their models, in accordance with the terms of their enterprise APIs, and none of them shares it with third parties or uses it for advertising purposes.
In the mobile app, this information is shown to you inside the app and your explicit consent is requested before anything is sent to these providers. You can review it and withdraw that consent at any time under Settings › Data and AI; if you withdraw it, the digital employees stop processing what you write.
6. Retention period
We keep your data for as long as necessary to handle your request and, where applicable, for the duration of the commercial relationship. Once it ends, the data will be kept blocked for the periods legally required to address any potential liabilities. Data processed on the basis of your consent will be kept until you withdraw it.
7. Who do we share your data with?
We do not transfer your data to third parties, except where legally required. To deliver the service we rely on providers acting as data processors, with whom we have signed the contracts required by art. 28 GDPR:
| Provider | Purpose | Location |
|---|---|---|
| Odoo S.A. (Odoo.sh) | CRM and platform hosting | European Union |
| DigitalOcean | Infrastructure and storage | European Union (Amsterdam) |
| Retell AI | Telephony and voice for digital employees | USA |
| Anthropic, PBC | Language models for the digital employees (see section 5.1) | USA |
| OpenAI, L.L.C. | Alternative language model (see section 5.1) | USA |
| ElevenLabs Inc. | Speech transcription and synthesis (see section 5.1) | USA |
| Apple Inc. / Google LLC | Delivery of push notifications to the mobile app (APNs and FCM) | USA |
| Google (Workspace) | Email and productivity | USA |
| Meta Platforms | Messaging (WhatsApp Business) | USA / Ireland |
Some providers are located outside the European Economic Area. In those cases, international transfers are carried out with the appropriate safeguards provided for in the GDPR (European Commission Standard Contractual Clauses or adequacy frameworks in force).
8. Your rights
You may exercise the following rights by sending a request to privacidad@axels.pro, stating the right you wish to exercise and enclosing a copy of an identity document:
- Access, rectification, and erasure of your data.
- Objection and restriction of processing.
- Portability of the data you have provided to us.
- Withdrawal of the consent given, without affecting the lawfulness of prior processing.
If you believe we have not properly addressed your rights, you may lodge a complaint with the Spanish Data Protection Agency (www.aepd.es).
9. Security
We apply appropriate technical and organizational measures to protect your data against unauthorized access, loss, or alteration, including encryption of credentials and sensitive data and audit logging of access.
10. Changes to this policy
We may update this Privacy Policy to adapt it to regulatory or service changes. We will publish any amendment on this same page, stating the date of the last update.